We don't build websites.
We build products.

We are a diversely skilled team of engineers, product managers, and designers helping companies achieve their next milestone. We operate as a squad, a group that can execute on an entire product, feature, or growth experiment. All of our team members are past founders with the right experience to know what’s truly important to your company.


Our Approach

At Dignified we operate by using squads in an Agile way to deliver robust software quickly. In short; we have autonomous teams that work directly with customers and key stakeholders that bring product to market fast, learn from feedback, tweak the software, and release again.

We operate as a Squad

A squad is a small cross-functional, self-organized team that can be fed with two pizzas (about 8 people). The team members have end-to-end responsibilities in creating software, and they work together towards a long-term mission. On Squads the key driver is autonomy.

Each Squad has the autonomy to decide what to build, how to build it, and how to work together while building it. However, the Squad needs to remain aligned with the mission, product strategy, short-term goals, and long-term goals.

This means that leadership spends time focused on the vision of a company and product then communicates what problems need to be solved and why.

The squad’s job becomes collaborating with all teams to figure out the best solution to how they’ll solve these problems.

How technology gets created

When it comes to delivering actual code into production we use the Agile method to release early and often. It’s important that the squad follows a routine of, usually, daily code delivery. This means getting changes into production faster, so we can bring it to market and learn from our customers faster.

This ultimately leads to a strong feedback loop of product creation, delivery, and feedback. Which helps to build the best solution to a given problem. And the best solutions added up makes for very strong products.

Sound good? Great, we look forward to working with you.

Contact Us

If you would like to get a hold of us, please feel free to email us at goodday@wearedignified.com or send us a message below. We will be sure to respond as soon as possible.